Rich Communication Services

Rich Communication Services

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What is RCS?

RCS is short for Rich Communication Services. It’s essentially an enhanced version of SMS, which gives you the flexibility to build app-like experiences for your customers. You will be able to embed buttons, interactive maps, boarding tickets, and higher resolution videos and images directly inside your RCS message.

What is RCS?

RCS is short for Rich Communication Services. It’s essentially an enhanced version of SMS, which gives you the flexibility to build app-like experiences for your customers.

Branding

Display your business name in your Sender ID, upload a logo, and pick a message colour to match your brand. Your internal CTA buttons and message UI will also match the colour that you select.

Verification

You must be verified before sending an RCS. This gives message recipients an added layer of reassurance that they are truly dealing with your business. A verification badge will also be displayed next to your Sender ID.

Rich Media

Display high-quality images, GIFs, or videos without having recipients click-off your message. See different types of rich media examples in the industry samples section below.

QR Codes

Send QR codes directly inside your RCS message. Give customers a quick overview of all the essential information they need. This is perfect for sending tickets to events.

Custom CTA Buttons

Enhance your message by adding an extra call-to-action element. This can be any type of link or internal function, which allows your recipient to use their mobile applications.

Voice Option

Give your message recipients an easy way to call your business. Link the specific number that you want customers to call within your dedicated “Contact Us” button.

Industry Vertical Samples

RCS for Transportation

Deliver a more frictionless customer experience


  • Send QR tickets via RCS
  • Allow customers to change seats, see updates, and make any special requests directly inside your message
  • Assign a customer service team to manage your newly found customer engagement
  • Design a helpful messaging sequence to help make this process even more intuitive
  • Mix and match different CTA’s to experiment with what gives you the best results

* Click on the tabs above to see more RCS vertical samples

RCS for Retail

Give your customers a sense of urgency


  • Pair singular or multiple high-res visuals with complimentary CTA’s.
  • Use custom buttons triggers to provide a non-intrusive way of continuing the conversation flow.
  • Improve your user experience by setting instant auto-responses.
  • Strategically schedule your texts in an organised sequence, to compliment your overall marketing strategy. Texts are especially valuable when it comes to providing a burst of instant traffic within a set timeframe. Give your customers a sense of urgency.

* Click on the tabs above to see more RCS vertical samples

RCS for Entertainment

Send tickets via text and keep your attendees intrigued.


  • Deliver QR codes securely to you attendee’s phone without them downloading or opening an external application.
  • Manage all your customer enquiries inside one singular conversation thread.
  • Allow customers to opt-in to segmented lists which may include alerts and reminders for early-bird tickets, will-call discounts, celebrity appearances, advanced movie screenings, and other special promotions.
  • Launch contests and giveaways for premieres, meet and greets, upgrades, vouchers, or limited edition souvenirs.

* Click on the tabs above to see more RCS vertical samples

RCS for Real Estate

Send more targeted listings


  • Personalise messages with your most recent data to give prospective buyers exactly what they are looking for
  • Send alerts for open houses, new developments, community days, industry updates, or other special events
  • Keep customers informed by sending updates throughout the building process
  • Answer customer enquiries while on the run, and set auto-responders for when you’re not available

* Click on the tabs above to see more RCS vertical samples

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RCS for Transportation

Deliver a more frictionless customer experience

RCS for Retail

Give your customers a sense of urgency

RCS for Entertainment

Send tickets via text and keep your attendees intrigued.